The Pitch: Uplift is developing comprehensive DTC growth strategies and Shopify apps to help e-commerce brands increase sales and scale profitably by optimising every aspect of their customer journey with data-driven insights and personalized solutions. The What: Uplift tackles the challenge of stagnating growth in e-commerce businesses. This issue affects DTC brands struggling to improve customer acquisition, conversion rates, and retention. By addressing each stage of the customer journey, Uplift helps brands unlock new revenue potential from existing traffic and lower acquisition costs. The How: Uplift provides a full-funnel approach to e-commerce growth, including paid ads and creative content to reduce acquisition costs, conversion rate optimisation through A/B testing and landing page enhancements, lifecycle email marketing to boost customer loyalty and lifetime value, and the development of Shopify apps to enhance functionality and customer experience. The Why: Uplift was founded by seasoned e-commerce professionals passionate about DTC growth. Recognising the common pain points e-commerce brands face, such as high customer acquisition costs and low retention rates, they set out to offer a solution based on years of industry experience. Their mission is to build strong, results-driven relationships with clients, driven by a commitment to their success rather than short-term gains.